![](https://cdn.myportfolio.com/e964d972c28ecd0260e5802f8f87d8ad/504b1807-7aa4-46cd-8e4d-591539ed7055_rw_1920.png?h=69aaa0514057c73d0c46fd6eac76f614)
Mock UI for digital displays in the kids' section.
![](https://cdn.myportfolio.com/e964d972c28ecd0260e5802f8f87d8ad/ec44fd16-7b78-4f71-8219-a5bccaf2dfed_rw_1920.png?h=95ccf057f583ef1f678624072fe52f3d)
Mock UI offering guests the option to shop by event, see sizes, get texts, and take advantage of current promotions.
![](https://cdn.myportfolio.com/e964d972c28ecd0260e5802f8f87d8ad/d7e2df56-375c-4218-8220-0e0032bfe479_rw_1920.png?h=c7ceddd1160138c47ea032b71a226b58)
Incorporating the excellent content from #TargetStyle into digital displays.
![](https://cdn.myportfolio.com/e964d972c28ecd0260e5802f8f87d8ad/429aa729-2a16-45e4-8ce9-8007fe503a9e_rw_1920.png?h=aa609f9b98032feafd988f42ae574c99)
Incorporating the excellent content from #TargetStyle into digital displays.
![](https://cdn.myportfolio.com/e964d972c28ecd0260e5802f8f87d8ad/c8c5f0f3-a232-48eb-994a-695dd6e3e6e3_rw_3840.png?h=33b85088d866989c63ea506eef2fc8d9)
Shifting eyes with eyeshadows draw attention to the tablet. The CTA invites someone to tap. When they do, their selection expands to signal the transition into the experience.
![](https://cdn.myportfolio.com/e964d972c28ecd0260e5802f8f87d8ad/e1c1a4b1-1ebe-4d3a-9dd5-546fde969354_rw_3840.png?h=f605cde8066a7bd5c58533a8aef6b379)
When a user taps a color, a diverse collection of faces shows what that color might look like. Little quotes from Target's Twitter are shown, as well. The user has the option to call a beauty concierge. The concierge would then work with the guest to choose the best colors, and could even take a photo of the guest to help.
![](https://cdn.myportfolio.com/e964d972c28ecd0260e5802f8f87d8ad/25522c9a-7ca7-48d3-9dea-8ec2e49e9b2b_rw_1920.png?h=1e09d7596812ee5085841f2b28a40a64)
Scenarios shown | Help when you need it and Discovering new (owned) brands
![](https://cdn.myportfolio.com/e964d972c28ecd0260e5802f8f87d8ad/4c30d142-b6f3-4d31-b5c7-07f72a22ed96_rw_1920.png?h=ec24bf71f0cffa4ec4db4f9f4fbba5e1)
Scenario shown: Drive Up on Black Friday
![](https://cdn.myportfolio.com/e964d972c28ecd0260e5802f8f87d8ad/1235506a-29e6-409b-b140-aefa9cf90d86_rw_1920.png?h=be20773f18a7336eb23a6bec50fac538)
Scenario shown: Loyalty at play when a guest comes in to pick up a phone for his wife
![](https://cdn.myportfolio.com/e964d972c28ecd0260e5802f8f87d8ad/5450c5de-12bd-4dba-a061-d8e39bea9a89_rw_1920.png?h=5f80dfb72bcc86e832f4fa550bcf8edd)
Scenario shown: Purchasing anytime, anywhere
![](https://cdn.myportfolio.com/e964d972c28ecd0260e5802f8f87d8ad/80e3ff29-39d0-4550-87c1-ec39b32b444e_rw_1920.png?h=a89eec740e861b5ea493cfa1b478adcd)
Scenario shown: Large format screen reacting to guest
![](https://cdn.myportfolio.com/e964d972c28ecd0260e5802f8f87d8ad/d0781cc5-3f8c-47e7-accb-59e05b8e97e5_rw_1920.png?h=a7d10c11e79713b165b28f1ccbc69db3)
Scenario shown: Wayfinding during Back to School