Why did we care?
For most of our tests, we create content ourselves. This means scouring our own websites, past experiments, tutorial content, and Adobe Stock to find compelling imagery, then breathe new life into it. We want the content to be on brand yet different enough that it stands out in a test. Often, I'll find a great asset but the resolution is low or the original file cannot be find, necessitating a bit of a hacker's mindset to get the content into a usable form. The nature of the work also means that it is helpful to be a power user of the Adobe apps so that you can use their capabilities to their max. When designing for Photoshop, for example, I try and use Photoshop to create the asset.
And the tl;dr
That's it for now. I'll add more types of content here shortly, including animations!
